Organisasjoners retorikk
Det forsømte forskningsfelt
DOI:
https://doi.org/10.52610/rhs.v9i34.223Abstract
Retorikkforskere har generelt vært lite opptatt av organisasjoners retorikk. Dette virker desto mer merkelig all den tid korporasjonen har vokst fram som det moderne samfunns mektigste institusjon. Det trengs økt fokus på den strategiske kommunikasjonen til denne og andre typer organisasjoner. I denne artikkelen presenterer og kritiserer Øyvind Ihlen den retoriske forskningen innenfor forskningsområdet informasjon & samfunnskontakt (’public relations’). For å bøte på den instrumentelle ensrettingen i forskningen argumenterer han for en kritisk-retorisk tilnærming. For å ta i tu med et svakt ontologisk fundament foreslår han å trekke på sosiologisk teori om ressurser.
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