Rhetorical Negotiation of Emotion and Mood

Authors

DOI:

https://doi.org/10.52610/rhs.v22i78.41

Keywords:

emotions, pathos, mood, the oratorical situation, Aristotle, Martin Heidegger

Abstract

Whereas most rhetorical theories of pathos focus on the strategic influence on the audience, this article aims at a broader interpretation of emotion. Considering examples from rhetorical practice, such as a sense of community in the ­oratorical situation, we argue that some emotions do not seem determinable within traditional rhetorical categories, nor do they relate to the persuasion of an audience. We aim to provide a better foundation for understanding the role of emotions in rhetoric. Based on Aristotle’s positioning of pathos under ­diathesis, the audience’s disposition for certain emotions, and on Heidegger’s interpretation thereof, we propose a distinction between a technical pathos concerned with the strategic influence on an audience, and a generalized pathos that exceeds any specific state of mind of the audience.

Author Biographies

Marie Lund, Aarhus University

Lektor i retorik ved Aarhus Universitet.

Carsten Madsen, Aarhus University

Lektor i retorik ved Aarhus Universitet

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Published

2022-09-23

How to Cite

Lund, M., & Madsen, C. (2022). Rhetorical Negotiation of Emotion and Mood. Rhetorica Scandinavica, 22(78), 41–52. https://doi.org/10.52610/rhs.v22i78.41